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The New Face of Employee Wellness: Bloomin’ Brands Leading the Charge
In today’s fast-paced work environment, mental health has emerged as a crucial aspect of overall employee well-being. Bloomin' Brands, the parent company of popular dining establishments such as Outback Steakhouse and Carrabba’s, recognizes this importance and is actively leading the conversation on mental health initiatives. Under the stewardship of senior director Nicole McMickle, the company has launched innovative programs that prioritize mental wellness and create supportive spaces for employees.
Creating Safe Spaces: The Role of Bloomin’ Balance
In 2021, McMickle founded Bloomin’ Balance, a dedicated employee resource group focused on mental health. What started with a handful of initiatives has now grown to encompass over 800 members across Bloomin' Brands. This group not only distributes wellness content but also encourages open dialogue around mental health through a series known as Courageous Conversations. “The efforts have created a safe space for our employees to share their personal stories and struggles,” McMickle shared, illustrating the profound impact of community and support.
Addressing the Stigma: Educational Programs and Community Involvement
McMickle’s work shines a light on the often-stigmatized topic of mental health. Through partnerships with organizations like the American Foundation for Suicide Prevention (AFSP), Bloomin’ Brands has spearheaded community initiatives such as the Out of Darkness Walks held in Florida. These events aim to raise funds as well as awareness for suicide prevention, showcasing how a corporate entity can positively influence mental health discourse within and outside the workplace.
Taking Action: 988 Awareness Campaign
Recognizing the urgent needs of mental health resources, Bloomin’ Brands has undertaken the rollout of 988 awareness posters and wallet cards in all corporate restaurants. McMickle describes this as the mental health equivalent of 911, aiming to provide immediate help and raise awareness. With this initiative, the company ensures that employees feel better equipped to handle crises, which is vital in the demanding hospitality industry.
The Value of Employee Assistance Programs (EAP)
To further support their staff, Bloomin’ Brands enhanced their Employee Assistance Program by increasing the number of covered sessions and extending access to employees' households. This broader approach helps ensure that everyone has the opportunity for confidential support, fostering a healthier work environment and promoting work-life balance.
A Collective Movement for Workplace Mental Health
The initiatives led by Bloomin’ Brands not only cater directly to their employees' mental health needs but also set a standard for other companies in the industry. As we witness a collective shift towards prioritizing mental health, McMickle’s work emphasizes the importance of making wellness initiatives relatable and actionable within the workplace.
As employees increasingly seek workplace environments that support mental health, businesses must adapt, ensuring impactful initiatives are in place. If you’re part of a company, consider how you can support mental wellness in your workplace. Find ways to initiate conversations about mental health, encourage participation in wellness programs, or even launch your own initiatives.
By embracing these steps, you not only contribute to reducing the stigma around mental health but also foster a healthier future for all employees.
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