How Bloomin’ Brands is Leading the Conversation on Mental Health at Work

Transforming Mental Health in the Workplace: Bloomin’ Brands Leads the Way

In recent years, the conversation around mental health in the workplace has gained significant momentum, and companies are beginning to realize the importance of fostering a supportive environment for their employees. At the forefront of this movement is Bloomin’ Brands, which has implemented various programs and initiatives to promote mental well-being among its staff. Central to these efforts is Nicole McMickle, the senior director of training and operations excellence for Outback Steakhouse, who passionately advocates for open dialogue and awareness regarding mental health.

The Launch of Bloomin’ Balance: A New Approach to Wellness

In 2021, Bloomin’ Brands established Bloomin’ Balance, an employee resource group dedicated to health and wellness. Founded by McMickle, the group has seen tremendous growth, now boasting over 800 members. Bloomin’ Balance provides monthly newsletters filled with wellness content and features a program called Courageous Conversations, which encourages employees to discuss their challenges openly and foster genuine connections.

This initiative resonates deeply within the company culture, creating a safe environment for employees to share their personal experiences. As McMickle wisely states, “The efforts have created a safe space for our employees to share their personal stories and struggles.” This collaborative approach not only addresses mental health but also nurtures a sense of community among employees.

Engaging in the Fight Against Suicide: Community Involvement

Buckling down on societal issues that connect deeply with mental health, Bloomin’ Brands collaborates with the American Foundation for Suicide Prevention (AFSP) to lead teams in community events such as the Out of Darkness Walks in St. Petersburg and Tampa, Florida. Each year, the number of participants grows, which not only raises awareness but also generates vital funding for suicide prevention initiatives.

“Participation in these events is instrumental in raising awareness of mental health struggles,” explains McMickle. This involvement underscores the importance of community support in combating pressing mental health issues, highlighting how businesses can play a critical role in fostering a mentally healthy society.

Expanding Resources for Mental Wellness

Recognizing the need for accessible mental health resources, Bloomin’ Brands has extended its Employee Assistance Program (EAP) to allow additional therapy sessions for employees and their families. This move is a crucial step toward de-stigmatizing mental health issues, providing employees with the necessary support at home and at work. Factors contributing to workplace toxicity often stem from unmanaged stress and mental health challenges — by providing accessible therapy, the company is investing in not just its employees’ well-being but also in enhanced productivity as it reduces burnout and dissatisfaction.

The Importance of Awareness Campaigns

In the past two years, Bloomin’ Brands has hosted the AFSP's “Talk Saves Lives” program, focusing on mental health awareness both in person and virtually. Educational programs such as this are vital in breaking down barriers surrounding mental health discussions. By equipping employees with knowledge and understanding of mental health, it empowers them to take the initiative in supporting themselves and their colleagues.

Additionally, the recent rollout of 988 awareness posters and wallet cards in all corporate locations signifies Bloomin’ Brands' commitment to mental health. The 988 hotline, akin to a mental health equivalent of 911, reinforces the notion that help is always just a call away. By normalizing support and approachability, these initiatives encourage employees to seek help when they need it most.

Future Predictions: A Cultural Shift in Mental Health at Work

As the workforce continues to grapple with stress and mental health issues, it is evident that companies like Bloomin’ Brands are paving the way for a more supportive work environment. The corporate world is increasingly recognizing that mental health is essential to overall productivity and employee satisfaction. Moving forward, we can expect more businesses to adopt similar initiatives — creating a cultural shift where mental health is prioritized and employees are empowered to thrive.

As we look to the future, it is crucial for organizations to continue fostering open discussions about mental health to shatter lingering stigmas. Encouraging employees to discuss their challenges openly not only enhances the work environment but also cultivates a culture where everyone feels valued and heard.

Conclusion: Embrace Mental Wellness in Your Workplace

As we navigate an increasingly demanding work environment, the importance of mental health in the workplace cannot be understated. Bloomin’ Brands is a great example of how organizations can spearhead initiatives that promote a healthy, supportive workspace. It is vital for employers everywhere to take a page from Bloomin’ Brands' playbook, prioritizing mental health and fostering open dialogues. By doing so, we can work toward creating healthier workplaces for everyone.